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Adobe Firefly

Generate and edit images, video, audio and designs with Adobe and partner AI models.

Adobe Firefly illustration
FINDGOODAI / USE CASE NOTES
Adobe Firefly: Use cases
1. Develop campaign concepts and product mockups.
2. Create video clips and soundtracks.
3. Collect and refine moodboards with a team.

About Adobe Firefly

Adobe Firefly brings creative AI tools together in a web and mobile app. Generate images, edit photos, create short videos, compose soundtracks and generate speech. Firefly Boards provides a shared canvas for collecting, remixing and developing visual ideas.

Main features

  • Image generation, object removal, background expansion and upscaling.
  • Text-to-video and image-to-video tools.
  • Music, sound effects and speech generation.
  • Firefly Boards for moodboards, storyboards and collaboration.
  • Adobe and third-party models within one app.

Inputs, outputs and access

ItemDetails
What you can provideText, images and video, depending on the selected tool.
What you can createImages, video and audio.
Export optionsGenerated images support JPG and PNG export.
Account accessUse an Adobe ID to sign in.
Interface languagesIncludes Simplified Chinese, Traditional Chinese, English, Japanese, Korean, French, German and Spanish.
ConnectionA stable internet connection is required.

Capabilities in practice

Remove a clip’s background in the timeline

In the beta video editor, select a timeline clip and enable Remove background in Properties. Firefly identifies the subject from the first selected frame and preserves it across the clip. Toggle the setting to compare the original, then continue editing or download an MP4.

Adapt a video for different formats

The video editor beta can automatically reframe a clip to a new aspect ratio while keeping the main subject visible. Voiceovers can be recorded on the timeline and edited there. The generation and editing workspace also brings assets and video timelines together.

See the product in use

Score a short video with Firefly Generate Music

Platforms and access

Web browsers, iOS and Android; Firefly-powered features also appear in compatible Adobe apps.

Pricing and plans

US individual monthly plans cost Standard USD 9.99 with 2,000 credits, Pro USD 19.99 with 4,000, Pro Plus USD 49.99 with 10,000 and Premium USD 199.99 with 50,000. These are regular prices; temporary first-year offers are separate. Standard image features remain available on paid plans when premium credits run out.

Open source and deployment

Firefly is a hosted creative product provided by Adobe.

Data and privacy

Creative Cloud subscribers’ personal content is not used to train Firefly. Content is stored in the cloud and processed with service providers; account and file deletion controls are available. Sharing a result to the community permits Adobe to use the image and prompt in marketing.

Frequently asked questions

Is there a free version?

Yes. Firefly offers limited daily generations; exact availability depends on the feature and model.

Does it only create images?

No. It also includes video, music, sound effects, speech and Boards.

Do unused credits carry over?

No. Monthly generative credits reset each billing cycle.

Can I use output commercially?

Firefly outputs can generally be used commercially, subject to the product’s stated exceptions. Partner-model outputs have their own commercial-use conditions.

Can I use it in Chinese?

Yes. The interface languages include simplified and traditional Chinese.

Product and provider

Product scope

Adobe Firefly creative app and related Firefly Services APIs; partner models and other Creative Cloud apps retain their own feature scope.

Access and help

Your creative files and AI training

Creative Cloud subscribers’ personal content is not used to train Firefly. Licensed Adobe Stock contributor content is a separate training source. Files can be deleted through service controls, with privacy requests available through Adobe.

Working style

What it helps you produce

Develop campaign concepts and product mockups. Create video clips and soundtracks. Collect and refine moodboards with a team.

Who it is for

Designers and art directors. Marketers and video creators. Prepare an account, authorized source material and a person to review and finish the output.

Where it runs

Web browsers, iOS and Android; Firefly-powered features also appear in compatible Adobe apps. Firefly is a hosted creative product provided by Adobe.

Browser, system and language support

Desktop use requires 4 GB RAM, Windows 10 or macOS 12 onward (or ChromeOS), and supported modern browsers with JavaScript enabled. The interface includes Simplified and Traditional Chinese. Firefly Speech supports Mandarin zh-CN alongside its documented language and accent options.

Regional access and accessibility

Firefly excludes Russia, Belarus and China, along with the separately listed Adobe restricted jurisdictions. Its accessibility support includes keyboard navigation, screen readers, contrast and forms, described against WCAG 2.1 A/AA.

Connect Firefly Services

Firefly Services uses server-side OAuth credentials from an Adobe Developer Console project. Tokens last 24 hours. The documented default organization limit is 4 requests per minute and 9,000 per day; higher limits require an account-manager request. Handle HTTP 429 with retry-after or exponential backoff.

API input and output constraints

The APIs cover image generation, object compositing and video generation. Object Composite accepts images up to 10 MB. Video generation supports landscape, portrait and square ratios; image-generation storage URLs must use the supported storage hosts.

Tasks and preparation

Start and refine

Open Firefly and sign in with an Adobe ID. Choose an image, video or audio tool and add a prompt or reference. Select a model, generate and refine the result, then download it.

Build a soundtrack around an existing video

Upload a clip to Generate Music and start with a shorter duration. Set the mood, musical style and intended use, then adjust energy and tempo. Compare the four generated options, refine the settings, and extend to the full duration. Download the soundtrack alone or combine it with the video.

Product visual variations — example

Provide a product image and a reference for composition or style. Use generative image tools to explore a treatment, review the output and export JPG or PNG for the next design step.

A clip without its original background — example

Place a clip on the beta video-editor timeline, select it and enable background removal in Properties. Compare it with the original, continue editing and export the video.

Music matched to a travel clip — example

Upload a travel clip, try a short music duration, and choose the mood, style and intended use. Compare the alternatives, then generate the full duration and export the soundtrack or combined video.

Conditions to check

Premium features consume generative credits; usage varies by feature and model. Monthly credits reset without rolling over. Adobe model outputs and partner-model outputs have separate commercial-use conditions.

From a task to a result

Example task

Product visual variations

Example task

A clip without its original background

Example task

Music matched to a travel clip

Subscriptions and billing

FreeUSD 0 · per account. Limited daily generation; feature and model affect usage.
StandardUSD 9.99/month · per account. 2,000 generative credits/month.
ProUSD 19.99/month · per account. 4,000 generative credits/month.
Pro PlusUSD 49.99/month · per account. 10,000 generative credits/month.
PremiumUSD 199.99/month · per account. 50,000 generative credits/month.

Ownership and deployment

Content provenance and enterprise coverage

Qualifying Firefly exports carry C2PA Content Credentials recording AI use and creation context. Eligible enterprise IP protection depends on the contract, feature, surface and export event. Generated assets are not guaranteed to be unique.

Export, migration and alternatives

Import optionsUpload JPG, PNG or WebP images. HEIC is supported for composition and style references only in Safari on a desktop computer.
Portability lock inExported images, audio tracks and videos can move into other production software. Reference images and generation settings remain part of the Firefly workflow.

Sources and further reading

Information checked: 2026-10-02

Adobe Firefly

View source · Adobe

Compare Firefly plans

View source · Adobe

Adobe Firefly FAQ

View source · Adobe

Technical requirements

View source · Adobe

Adobe Privacy Policy

View source · Adobe

What's new in Adobe Firefly

View source · Adobe

Score a short video with Firefly Generate Music

View source · Adobe

Remove background from video clips

View source · Adobe

Authentication

View source · Adobe

Firefly API usage notes

View source · Adobe

Content Credentials overview

View source · Adobe

Supported languages in Generate Speech

View source · Adobe

Adobe Firefly Product Description

View source · Adobe

Firefly AI Assistant FAQ

View source · Adobe

Score a short video with Firefly Generate Music — official player metadata

View source · Adobe

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What can you do with it?

01

Develop campaign concepts and product mockups.

02

Create video clips and soundtracks.

03

Collect and refine moodboards with a team.

Related guides

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Additional references

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