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Midjourney

Generate images from text, refine their style, and turn still images into short videos.

Midjourney illustration
FINDGOODAI / USE CASE NOTES
Midjourney: Use cases
1. Explore illustration and visual concepts.
2. Build moodboards for a project.
3. Animate a still image for a short clip.

About Midjourney

Midjourney creates images from written prompts in its web app or Discord. Its tools include variations, upscaling, an image editor, moodboards and personalization. You can also animate an uploaded or generated image, then extend the resulting clip.

Main features

  • Text-to-image generation with adjustable aspect ratio and style settings.
  • Variations, upscaling and image editing.
  • Moodboards and personalization profiles.
  • Image-to-video generation, looping and clip extension.

Inputs, outputs and access

ItemDetails
What you can provideText prompts and reference images.
What you can createGenerated images and animated video clips.
Export optionsVideos can be downloaded as MP4 or animated GIF; MP4 includes social-optimized and original-file options.
Account accessSign in and subscribe to generate through the web app or Discord.
ConnectionGeneration runs through the online service.

Capabilities in practice

Use the right kind of image reference

Image Prompts guide composition, content and colour; Style References guide the visual treatment. The Edit Model combines images with written editing instructions. A Starting Frame serves a different purpose: it supplies the opening image for a video.

Control motion, looping and video quality

Low Motion favours subtle movement; High Motion asks for larger action and camera changes. Reusing the first frame as the ending frame creates a loop. SD is 480p; 720p HD requires Standard, Pro or Mega and Fast Mode. Pro and Mega also offer SD Relax video.

See the product in use

Start Here: Making your First Image

Platforms and access

Web browser and Discord; the separate niji · journey mobile app has its own limited trial.

Pricing and plans

Monthly plans are Basic USD 10, Standard USD 30, Pro USD 60 and Mega USD 120. Annual totals are USD 96, 288, 576 and 1,152, paid upfront. Basic includes 200 Fast GPU minutes per month; Standard, Pro and Mega include 15, 30 and 60 hours. Applicable tax is added at checkout.

Open source and deployment

Midjourney is a hosted service available in the browser and Discord.

Data and privacy

Midjourney collects prompts and uploaded content. Creations are public and remixable by default; Stealth does not hide work posted in a shared Discord channel. Data retention depends on the purpose for which it is processed.

Frequently asked questions

Can I try Midjourney free on the website?

No website or Discord trial is currently offered; the separate niji · journey app has a limited trial.

Do I have to use Discord?

No. You can create through the Midjourney website.

Can it animate my own image?

Yes. Use an uploaded image as the first frame; clips start at 5 seconds and can extend to 21 seconds.

Are my images private?

They are public by default. Pro and Mega include Stealth; shared Discord channels remain visible to their participants.

Can I use results commercially?

Generated assets can be used commercially within the service terms and third-party rights. Companies with more than USD 1 million in annual revenue, and their employees, need Pro or Mega to own generated assets.

Product updates

Product and provider

Product scope

Midjourney web and Discord image/video creation. The separate niji mobile app has its own trial.

Working style

What it helps you produce

Explore illustration and visual concepts. Build moodboards for a project. Animate a still image for a short clip.

Who it is for

Illustrators and visual designers. Creators exploring visual directions. Prepare an account, authorized source material and a person to review and finish the output.

From one image to a short clip

Start with an uploaded or generated frame. Initial clips run for 5 seconds and can be extended to 21 seconds. Choose Low Motion for subtle movement or High Motion for more action, and reuse the opening image as the end frame for a loop.

Where it runs

Web browser and Discord; the separate niji · journey mobile app has its own limited trial. Midjourney is a hosted service available in the browser and Discord.

Account and automation boundaries

Midjourney accounts are for one person. The service terms prohibit automated tools for access, interaction or generation; keep creation within the supported product workflow.

Tasks and preparation

Start and refine

Create or sign in to a Midjourney account and choose a subscription. Open Create and enter a prompt in the Imagine bar. Choose a result to refine, download or animate.

Visual concept directions — example

Describe a scene and supply an image reference for composition, content or colour. Generate alternatives, choose a direction and refine it with variations or the editor. The deliverable is an image concept for review.

A consistent visual style — example

Build a moodboard or personalization profile for the visual direction, then use style references across a set of prompts. Review each image before using it with the rest of the project.

A looping social clip — example

Start from a prepared still image, set it as both the opening and ending frame, and select the motion level. Refine the clip and download MP4 or GIF for publishing.

Conditions to check

Website and Discord creation require a paid subscription; neither currently offers a free trial. Creations are public by default; Stealth is available on Pro and Mega. Companies with more than USD 1 million in annual revenue, and their employees, need Pro or Mega to own generated assets.

From a task to a result

Example task

Visual concept directions

Example task

A consistent visual style

Example task

A looping social clip

Subscriptions and billing

Renewal and refunds

Plans renew automatically. Cancel in Manage Subscription to stop the next renewal; current benefits last to the end of the paid period. Refund eligibility requires less than 20 lifetime GPU minutes, including Fast/Turbo and Relax usage.

BasicUSD 10/month · per account. 200 Fast GPU minutes/month.
BasicUSD 96/year · per account · equivalent to USD 8/month. 200 Fast GPU minutes/month.
StandardUSD 30/month · per account. 15 Fast GPU hours/month · Relax image generation.
StandardUSD 288/year · per account · equivalent to USD 24/month. 15 Fast GPU hours/month · Relax image generation.
ProUSD 60/month · per account. 30 Fast GPU hours/month · Relax image generation · Relax SD video generation · Stealth mode.
ProUSD 576/year · per account · equivalent to USD 48/month. 30 Fast GPU hours/month · Relax image generation · Relax SD video generation · Stealth mode.
MegaUSD 120/month · per account. 60 Fast GPU hours/month · Relax image generation · Relax SD video generation · Stealth mode.
MegaUSD 1152/year · per account · equivalent to USD 96/month. 60 Fast GPU hours/month · Relax image generation · Relax SD video generation · Stealth mode.

Ownership and deployment

Ownership and visibility

Companies earning over USD 1 million annually, and their employees, need Pro or Mega to own generated assets. Content is public by default. Stealth reduces public sharing in supported contexts, but people in a shared Discord channel can still see work posted there.

Keep assets for later production

Download a video as MP4 or GIF for use in editing and publishing workflows. Images remain saved in the account after cancellation, while new generation still requires service access.

Sources and further reading

Information checked: 2026-10-02

Getting Started Guide

View source · Midjourney

Comparing Midjourney Plans

View source · Midjourney

Free Trials

View source · Midjourney

Video

View source · Midjourney

Terms of Service

View source · Midjourney

Privacy Policy

View source · Midjourney

Payment Currency

View source · Midjourney

Tax / VAT Charges

View source · Midjourney

V8.1 is now the default model on Midjourney!

View source · Midjourney

Turning Off Automatic Renewals

View source · Midjourney

Requesting a Refund

View source · Midjourney

Start Here: Making your First Image — official player metadata

View source · Midjourney, Inc.

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What can you do with it?

01

Explore illustration and visual concepts.

02

Build moodboards for a project.

03

Animate a still image for a short clip.

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Additional references

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